Barbara Sharief (http://www.barbarasharief.com) is a Florida politician, served as the mayor of Broward County during 2013- 2014 period. On the 2016 US elections she is running for congress and needed a upgrade of her former identity to face this new period on her career.

We started by designed a flexible logo that can be used in several ways depending of the comunnication needs. The logo should be strong while only portraying her name but it also should work fine with her image on the right, or her slogan “Transparency, Commitments, Experience”.

Through the new visual identity, we wanted to build the perception of strenght and commitment but at the same time flexibility and approachability, qualities that perfectly reflects Barbara's personality.

Thanks to the team of Netrostar a Miami based agency for commissioned me the project. Netrostar is responsible for the website and the rest of her entire online presence.