Graphics are easier to understand. Your audience is human. You may have the best solution, but they may miss or misunderstand a critical element. Evaluators and decision makers are distracted, tired, overworked, and often take short cuts to help them decide who should win. Make it easy for them to quickly understand your solution. Include features, benefits, and discriminators. Graphics communicate up to 60,000 times faster than text alone and increase our understanding of the presented material and our recollection of the information by at least 38% (according to independent research).