With a range of anti-theft devices to suit different car types and models, STOPLOCK® are best known for their steering wheel locks and launched a new one earlier this year, featuring a deeper bar bend and larger forks, to fit new, larger vehicle designs. The brief was to design premium packaging to showcase that it is the best anti-theft product in the range with maximum security, whilst adhering to the brand guidelines. 

I approached the brief with a minimalistic, black, sleek design that was complemented by the contrast of the bright, bold, brand colours, which were used throughout the current range of artwork. I amended the hierarchy of information, ensuring the name of the product was the main graphic, as I believed the previous packaging didn't read well. I felt as though the actual name of the products were not obvious, causing confusion to customers over which product were best suited to them, as they may not be able to differentiate between the product versions. The introduction of the carbon fibre effect creates an interesting texture and the sense of luxury, which stands out against the rest of the range.

STOPLOCK® designed a premium carry case to hold any one of the steering wheel lock range for customers who desired a protective and luxury asset for their anti-theft product. Ideal for storing in the boot of your vehicle when the security device is not in use, securing to the carpet with hook and loop fixings underneath. The swing tag for the premium carry case was designed in conjunction with the Pro Elite premium steering wheel lock packaging and replicated the same carbon fibre effect.

One aspect of the STOPLOCK® project involved resizing all artwork packaging of the existing steering wheel lock range including the Original, Airbag and Pro. The design problem was that all the product packaging artworks were different dimensions and therefore had to be adjusted accordingly to maintain the same style, yet show off the product effectively by taking the hierarchy and orientation of imagery into consideration. Warning labels were added to the flaps, which are also numbered to help with the construction of the boxes in the warehouse.