Community Coffee
Community Coffee has a history of going beyond. For four generations, the Saurage family from Baton Rouge has remained steadfast in their commitment to crafting great-tasting coffee. That’s why it was important
that we capture the people behind the scenes who proudly keep this tradition going. From roasters to tasters, we put a spotlight on the hard working people who’ve been doing what they have always done since 1919 – passionately crafting truly great coffee. Beyond a brand film, we provided Community Coffee’s sales team
with a marketing tool as honest and authentic as it is beautiful.
ACD/Art Director: Brian Wood
ACD/Copywriter: Jason Niebaum
Art Director: Federico Pacheco
Community Coffee "How Adorable" Poster - Photographer: Jeff Bednarz
Community Coffee "Family Owned" Poster - Photographer: Jeff Bednarz
Community Coffee "Craft Coffee" Poster - Photographer: Jeff Bednarz
Community Coffee Interactive Overlay
Community Coffee "Beyond" Online Video - Director: Jeff Bednarz
Community Coffee "Cupping" Online Video - Director: Jeff Bednarz
Community Coffee Facebook Video Page
Community Coffee "Beyond Good Coffee" Delivery Truck Wrap
Community Coffee "Adopting" National TV - Director: Jeff Bednarz
Community Coffee "PTO" National TV - Director: Jeff Bednarz
Community Coffee "Cupping" Poster - Photographer: Jeff Bednarz
Community Coffee "The Right Way" Poster - Photographer: Jeff Bednarz
Community Coffee "PTO" Poster - Photographer: Jeff Bednarz
Beyond our poster series, TV, online films, trucks, etc., I have overseen strategic efforts to carry the brand look and tone into multiple consumer and business-to-business touch points. From national trade shows, presentation slides, sales sheets, in-store package displays and more, the Beyond Good Coffee campaign has grown and continues to gain momentum as Community Coffee grows nationally.
