SPARTA Formed in 2013 in the UK, the SPARTA initiative brings together the leading companies operating offshore wind power plants. With over 5GW of capacity installed in the UK already and a growth plan to double by 2020, the industry makes a material contribution to the UK’s electricity supply.

Long term success of the offshore wind industry will be built firmly on operational excellence and reliable services and SPARTA aims to raise the bar to achieve industry-wide superior performance.

The logo which brings together aesthetics of data comparison and collaboration to form a mark which changes whether it's on a dark or light background. This links with changing wind direction and creates a dynamic logo which has energy and movement. From this gradient I created a pattern which can be applied to other brand materials to continue the sense of movement throughout the brand.