Modern Reimagining of a Butchers (WIP)
In this project I had to pick a dying profession and try and reimagine it for the modern world. The main deliverable had to be the design guidelines for the brand.
I chose to design a butchers that was mainly digital. The customer could access it through an app and order products to be delivered to their door. There would be a physical store where the meat is prepared and customers can come in to pick up the products or talk to the butchers.
The USP of the butchers is that it teaches the customers about where the cuts of meat come from and how to prepare and cook them. The reason it does this is to help people to be more efficient with their usage of meat and not let any go to waste.
Boned, Rolled & Tied is the process of preparing meat. I chose the name because it showed the butchers share expert knowledge with the customers and from just hearing the name they have already learnt the basic steps of preparing meat.
Design Guidelines
This will be printed as a hardback with a chalk board cover. The text on the front will be drawn on with liquid chalk. The paper on the inside will be a thick matt paper.
Business Cards
The business card is done like a tag that is attached to meat in butchers. The card will be attached to the products so that people will have the business card when they use the butchers service.
Interactive Screens
There will be interactive screens in the butchers which teach people about the cuts of meat and techniques as well as being able to order products from it.
App
The app is similar to the interactive screen but has a lot more information on it. It makes life easier for the customer as they are able to learn valuable information and order meat whenever or wherever they please.
This is a work in progress and will be updated throughout the year.
