Problem: The company's website had a high bounce rate with an average visitor only spending 2.4 seconds on the site. The challenge was to update the site without a budget to hire a developer or buy a new template to build from scratch.
Solution: In order for visitors to explore the site longer and increase the conversion rate towards a purchase, featured links were supported with visuals and an Instagram feed was added that updated in real time to keep the homepage dynamic. This new layout also complemented the growing number of customers visiting the site with their mobile devices.
