Nobody is immune to the inevitable. Accidents happen. Showcasing this, we printed all the copy upside down. From the OE onwards. Which increased response rate and the purchase of Prudential Comprehensive Accident III cover in Singapore. Success.
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PRU - Long Copy
PRU - Long Copy
Publicerad:
PRU - Long Copy
Pysically showcasing the importance of accident insurance with an upside down Direct Mailer
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