F I R S T P L A C E
bno packaging talent award 2016
The assignment for the third BNO PACKAGING TALENT AWARD was to design a packaging line for the already existing products and/or the new vegetarian smoked sausage of THe VEGETARIAN BUTCHER / DE Vegetarische Slager.
DESIGN
This design takes the taste of "smoked sausage" as core element. The art nouveau-style Illustration exciting out of soybeans supports the brand. These two elements create a good balance for the vegetarian sausage, and make you as a buyer feel this vegetarian smoked sausage tastes even better than normal. "The playful typography and art nouveau-style illustrations connect one on one with the logo of the Vegetarian Butcher and at the same time give its own subtle dimension to the package as a whole, the packaging is simple, inviting and evokes associations with a butcher" the jury.
JURY
Frank Nas (Managing Director Design Bridge / president BNO Next Pack)
Niko Koffeman (director of marketing and communication The Vegetarian Butcher)
Katja Gruijters (food designer)
Thea Bakker (design director VBAT )
Marco de Meijer (creative director Millford)
T H A N K Y O U
