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About

Brand development & Generative Art with Processing
Published:
Newcastle University Business School
Branding & Brand Development
I was part of the team that rebranded one of the uk’s leading business education establishments on its relocation into a new £50m home at the gallowgate in newcastle.

We helped to visually introduce the core proposition, “A New Perspective”, by collaborating with Onformative on a bespoke and innovative piece of generative, Processing-based software. With this, a series of print and digital artwork was produced in which each and every single deliverable had its own unique 'new perspective'.

The brand development ran through all communications of the business school, internal and external, involving brand application and style development such as illustration and photography.

Worked on whilst freelancing with OneNineFour Studio.