Work.Life offers flexible work space for freelancers and small businesses based in London. They hired us to help rework their branding - giving each office its own individual character, but also uniting everything via a single, overarching identity.
Human After All took elements of Work.Life’s existing branding and updated them to create a new, consolidated set of guidelines.
Our framework advised Work.Life on how to implement its logo, wordmark and location-specific signatures, along with notes on colour, photography, typography and signage.
We also developed a new window vinyl to showcase Work.Life’s "Thank God It's Monday" strap line.
The signatures for the Camden and London Fields offices
used typography and colour to bring out the personality of each location, while still tying into the distinctive