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    Froz is a unique ice-cream Bar located in Yekaterinburg, Russia. They produce fresh ice-cream every day using only natural ingredients: milk, fru… Read More
    Froz is a unique ice-cream Bar located in Yekaterinburg, Russia. They produce fresh ice-cream every day using only natural ingredients: milk, fruits, green tea, cocoa, etc. Pixies was consulted to elaborate the complete concept from logotype to illustrations showing the process of ice-cream creation. The ice-cream is always fresh because it is cooked to your order and doesn't lie around for days in brickets. It is unique because it is prepared based on your taste preference. You see the whole process of mixing ingredients and preparing. Pixies created illustrations showing the process of ice-cream creation. These illustrations deviate from the ice-cream shops standardized and boring language in order to explore a unique identity. We introduced a colour palette of ice-cream-inspired colours. Froz uses show kitchen format, which means that the ice-cream is prepared in the presence of clients. You choose serving size, as well as taste and toppings. Chef pours all the necessary ingredients on the refrigerated surface and mixes them using special turners. After 2-3 minutes the unique ice-cream is ready! 100% natural! Fresh! Hand made before your very eyes! You will receive a baggage of emotions from preparing show, as well as from the ice-cream with berries and toppings! For us, it was an honor to be part of the creation of a brand that applies such unique approach with respect to customers' taste, uses high quality ingredients and takes care of every little detail. Read Less
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