Souplantation & Sweet Tomatoes Passport Promotion

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Around The World in Eight Weeks

Souplantation & Sweet Tomatoes Passport Promotion | August & September 2010

This being one of our biggest monthly promotions of the year, I wanted to create an identity that both highlighted the countries that our guests would be 'visiting' as well as sing the praises of some of our most popular items. Each country had a specific color pallet & images.

I created the plane emblem that incorporated our trademark tomato. This was used as an over all symbol on all signage, shirts, ads as well as our website.

I've included just a few pieces from our Passport Promotion: Around the World in Eight Weeks.