The Capital One “360” brand (post ING acquisition) is being phased out, and product pages are being consolidated into the overall Capital One master brand consumer site. New pages are being rewritten and redesigned with a fresher, newer UI. This particular page is for Capital One KSA (Kids Savings Account) – a product which helps kids begin their path to financial freedom. Parents will likely be the ones actively shopping for the products, so all positioning focuses on how the products help their kids, and ultimately make their own lives better and easier.
Creative team: Creative Director – Al Washa; Copywriter – Rosser Clark; Art Director – Jason Nickens
