Objective:
Transformation of Vernacular Communication, find examples of vernacular communication within their environment. First part, recreate the communication using the same materials as the original artists. Second part, use the communication intent of the original piece and create a system of communications to serve this need.
Approach:
Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the SanFrancisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility visual. Also created their own color system, to provide even greater powerful, complementary colors that really impressive to viewers.
