Baileys Holiday Creative
Challenge Solved!
Challenge Solved!
The challenge with this project was how to incorporate premium, holiday, the iconic Baileys bow, taste appeal and sociability.
Below are two of my creative executions – the former being chosen for program development. Following the sketches are the key creative exploratories for the executions. Both executions effectively communicate the ask in a premium way that aligns with Baileys' existing look and feel.
Below are two of my creative executions – the former being chosen for program development. Following the sketches are the key creative exploratories for the executions. Both executions effectively communicate the ask in a premium way that aligns with Baileys' existing look and feel.