M.I.R. Shokolada — Museum of Russian chocolate history.
The main aim of re-branding was to show that museum shows real history of chocolate, not only chocolate figures. So it can be interesting not only for children but also for adults.
Within the confines of re-branding tagline «... it's all about chocolate» was created. And main visual shows different fragments of unexpected things that can be seen in a museum.
* Use sans serif font for logo
* Distinguish logo in a row of chocolate-industry logos with colour
* Idea of letter logo shouldn't be changed