The concept produced was ‘under the skin,’ inspired by animals which symbolized their sin (a lion portrayed ‘wrath,’ a peacock was ‘pride’ and a snail, ‘sloth’). The notion is based on how people think one thing, but say another. In this context, an animal is seen as the world wants it to be; a lion will be fierce, a peacock will be proud, and a snail will be slow and quiet. 

Testing: mediums, mark making, postures  

Testing: label placement

Finals (pride/wrath/sloth)

Wrath

Sloth

Pride

In addition to the illustration, there is an interactive element where the viewer could touch and physically feel the lines of movement as the art work was screen-printed on the wine bottle, to make the image permanent, increasing its’ value; a rare collectible for the client.