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    Sorbis is the leader in IT for boutique hotels and restaurants. In order to better appeal to this client base, a new brand was in order…
Sorbis Hospitality IT
Brand Identity and Campaign
Sorbis is a leader in IT for boutique hotels and restaurants but had an outdated and slightly un-professional brand which did not speak to current or potential clients.

We were inspired by the idea of connections, both real and figurative, to create a modern logo which appeals to design-focused clients but still conveys a technology expertise.

The new brand was extended to printed materials, signage, staff apparel and of course, a new website. Several months after launch, Sorbis won several new and coveted accounts in the New York City boutique hotel market and broke into a new market with its first Chicago client.

The new brand identity reflects technology expertise while also speaking to a sophisticated customer.
The brand is carried through to the new website, business collateral and marketing materials.