Claudia Frigerio: Visual Identity & Portfolio Design
Create a personalised visual identity, branding elements and final portfolio design for a third year Brand Building and Management student.
The concept behind the visual identity and portfolio design is based on Claudia perception that the idea of growth and development is one that is vital for any individual to employ in order for them to succeed, it is not always an easy journey but is a necessary one. The notion of personal and professional growth is one that resonates with Claudia herself, as one needs to be adaptable to change and develop according to the environment that one is exposed to. Just like a tree begins as something small and develops into a deeply rooted giant of nature, likewise a brand strategist has the task of nurturing and building brands into something that is considered monumental.
