Support Australian Dairy
Australian dairy farmers are at an all time loss with the current price wars that leading supermarkets, such as Coles and Woolworths have created. Due to the lack of profit and competition for cheaper prices farmers are doing it extremely tough and in some cases feel like there is no escape. (Waleed, 2016) In order to change this unsustainable cycle of consumer habit, I propose to introduce a campaign that will guide people to make the right choses when purchasing milk, make the connection from the consumer to the farmer and creating awareness and discussion around this important topic.
