Organic fruit chips are far from being the most ordinary and common products. However, there is already quite a heavy competition on the market. Our task was to create a unique brand that would help to reveal all the advantages of the product to a Customer. Beginning our work on the project, first of all we tasted the range of our Customers’ products such as pineapple, orange, apple and banana chips. They differ from our competitor’s products by the incredibly thin slicing carried out in a manual way, as well as by rich taste and loud crunch. Before becoming a chip, each fruit is selected in accordance with the established quality standards.

Having crunched with the chips to our heart’s content and having gone through hundreds of variants, we came up with the catchy name Crunchy Crew that one would easily remember.

The background color and the color of a parrot may vary depending on the type of fruit.
The material of the package has a texture; the relief stamping evokes a pleasant tactile sensation.

The developed Crunchy Crew brand is notable for its special character and for the ease

of perception. Delicious and healthy snacks in the original packaging attract the attention of a wide range of customers.

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