"Op Branding" has been presented as degree theses in Politecnico di Milano,
Faculty of Communications Design. The book's aim is to explain the research process, which led to the corporate image design of the Mizu combs brand
This research has led to the exploration of artistic currents of the sixties and seventies, focusing in particular on optical art: this choice is dictated by the need to evoke,
with wires and sinuous lines, the shapes of strands of hair.
Analysis of major artists.
In the picture: Bridget Riley's chapter.
How the artistic movements of the past still influence today's design.
Examples from Milano Design Week from 2013 to 2016.
The geometric way to optical branding.
Branding for an hair stylist shop and optical artwork that inspired the first experiment for Mizu combs posters.
Optical art from Bridget Riley, that inspired the pattern for Mizu brand.
