品牌背景：小龙虾外卖连锁品牌。
销售模式：外卖为主，不做堂食，实体店作为活动互动中心和龙虾烘培派送工厂 面向客群：男女老少皆宜的热门小吃。
核心诉求：以欢乐小龙虾为主题，“拯救大虾”拯救的不是虾，是不开心的生活！
视觉定位：时尚趣味，鲜明互动，字体设计呼应实体龙虾工厂装修具有现代工业风格，整体以两只小龙虾为核心形象，展开演绎，重点刻画外卖包装与实体店。
Brand background: crayfish take-away chain brand. In this case,
Sales model: take-away-oriented, do not make meals, the store as an interactive center and lobster baked delivery plant for the customer base: men and women popular snacks.
Core appeal: the joy of crayfish as the theme, "save the prawns" to save not shrimp, is not happy life!
Visual positioning: fashion fun, clear interaction, font design echoes entity lobster factory decoration with modern industrial style, the overall image of the two crayfish as the core, start interpretation, focusing on take-away packaging and physical store.
Sales model: take-away-oriented, do not make meals, the store as an interactive center and lobster baked delivery plant for the customer base: men and women popular snacks.
Core appeal: the joy of crayfish as the theme, "save the prawns" to save not shrimp, is not happy life!
Visual positioning: fashion fun, clear interaction, font design echoes entity lobster factory decoration with modern industrial style, the overall image of the two crayfish as the core, start interpretation, focusing on take-away packaging and physical store.
