BMG is a creative direction & communication agency founded by Giacomo Arcaro and Giovanni Casagrande. Based in St. Andrea del Crocifisso, a church based in Rimini. BMG works with different clients - from small businesses to institutions to S.p.a. - focusing on social media marketing, graphic design, brand identity and interactive design across various media.
The visual identity for BMG began from the study of carved decorations found on a Byzantine column inside the church. From these geometric shapes we designed a unique monogram, born from the necessity to merge the three letters for composing the long acronym Black Marketing Guru.
The visual identity has been designed to respect the formal simplicity of the workplace and to emphasize the bond between this space and its history.
