LIDER (in english: LEADER) is financial consulting company from Cracow, Poland. As they start to expand from very small company they want to change old logo, looking for more serious and refined solutions.
Logo is made of company name in bold lettering - symbolizes trust, stability and professionalism.
Symbol in logo is made of:
1. stylized letter "L" - symoblizing in its shape leader position on the podium, also correspondenting with financial charts,
2. minimalistic shield - symbolizing protection of clients' interests.