Free Range Studio's most recent brand evolution was no face-lift, it was a full transformation. Based on the studio's new storytelling methodology, the rebrand meant the studio's identity should represent a story archetype - in this case "The Alchemist". Highlights of the new "alchemical" brand include business cards with self-portraits and personally selected colors, a refined logo mark with a custom hand drawn typeface, as well as a new type family.

Client  Free Range Studios

Goal  New brand identity

Results  A fresh new identity system highlighting studio staff