These scamps were to promote Shangri-La's authentic Chinese restaurant and lounge, Shanghai-Club in Doha, Qatar. The art direction and colours took a contemporary spin on the often traditional, cliched imagery used to represent the Far East. Despite client opting for a more traditional, classic route,
I had fun art directing these seemingly mundane stock photos into something more interesting.
CREDITS:
Client: Shangri-La
Agency: Ogilvy & Mather Hong Kong
Head of Art: Sarah-Leith Izzard
Creative Director: Mike Pearson
Creative Director: Kitty Tang
Art Director: Stratos Efstathiou
Copywriter: Amy Thompson
Client: Shangri-La
Agency: Ogilvy & Mather Hong Kong
Head of Art: Sarah-Leith Izzard
Creative Director: Mike Pearson
Creative Director: Kitty Tang
Art Director: Stratos Efstathiou
Copywriter: Amy Thompson
Disclaimer: These were scamps shown to client and were not produced.
