As I mentioned, Will is a pretty stylish fellow, a modern-day gentleman. I wanted his brand to reflect this in a variety of ways. Below you'll see the mood board I created for inspiration, the logo(s) I created, and some items that the brand could extend into. Enjoy!
The logos I created represent a flexible branding solution, a concept encouraged by my professor. Each logo has the same elements (typography, linework, black polygon), but applied in different ways to create a unique look and feel for each one. These can be used in different personal and professional settings. The top logo makes a powerful statement, and I would envision that one in a boardroom type of situation. The middle one has more personality, which I see being used as a personal logo. The bottom one is a little more progressive and dynamic, and could be used for more exciting, informal, or possibly risky business ventures.