Woolworths Metro
The Fresh Food People.
Illustration suite for Australian supermarket chain Woolworths Metro.
Working with closely with Urbanite, The illustrations were developed as a flexible suite of imagery to be used primarily as murals and point of sale in each of Metro's inner city, urban and beachside stores.
The suite was designed to act as a fun, localised reflection of Metro's status as The Fresh Food People, allowing the images remixed and tailored to match the character of each store and neighborhood, incorporating local characters, cultural quirks and landmarks with a fresh food twist.
The suite was designed to act as a fun, localised reflection of Metro's status as The Fresh Food People, allowing the images remixed and tailored to match the character of each store and neighborhood, incorporating local characters, cultural quirks and landmarks with a fresh food twist.
