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    Cubitts, founded in 2012 in Kings Cross, London, is a spectacles brand. Part of our brand refresh for spectacles brand, Cubitts — we launch the f… Read More
    Cubitts, founded in 2012 in Kings Cross, London, is a spectacles brand. Part of our brand refresh for spectacles brand, Cubitts — we launch the first part of the project, their website. We will be updating this project with the brand collateral over the coming months. Read Less
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Cubitts is a spectacles brand founded in 2012 in Kings Cross, London.

At its core, Cubitts logomark is a direct reference to the rivets used within the structural components within Kings Cross station. Similarly to the usage within Kings Cross is the marks importance within the frame construction themselves. 

A complete overhaul of the brands materials and colour palette as well as a wide range of touch points were unified through the exercise. From printed materials, to in-store collateral and all digital assets, we were able to ensure a seamless experience from physical on online purchases.

www.cubitts.co.uk