360Degrees: Editorial Design
Booklet showcasing employment prospects for Scottish graduates
Universities Scotland approached me to design 360Degrees, a booklet showcasing the abundant employment opportunities for Scottish graduates. The title is a symbolic reference to the fully-rounded educational experience Scotland’s universities deliver to their students, and I took its reference to circles as the basis for the cover. I developed type for the cover which used circular or circle-inspired patterns and shapes, and used spirographic patterns on the inside pages to further reflect this visual theme and evoke a sense of growth, such as the intellectual and experiential growth that all students undergo.The inside pages are clean and crisp, with a clear hierarchy of information, making the report easy to read. I hoped the decorative elements and varying layout would keep the (potentially monotonous!) content fresh.