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    An integrated campaign created to launch the fashion brand, Cult Collective.
Cult Collective Integrated Campaign

When we were approached to launch the Cult Collective fashion brand both locally and internationally, we saw an opportunity to fuck things up. Cult Collective is a brand that is obscure, disgraceful and disgustingly beautiful. They are about embracing the immorality of current fashion trends. We used the fashion industry's avoidance of the natural, the abject (shit, sweat and other things secreted naturally from bodies) and channeled it into our campaign.

The campaign consisted of print adverts, a digital lookbook, website and an earned media campaign.

This campaign was created by

Mishka Naidoo - Art Direction
Batya Raff - Art Direction
Tanya Page - Art Direction
Siyabonga Moloi - Copywriter