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    Brand design for Backen Foods
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Backen Foods Brand
Ghana developed Backen Foods' brand from scratch. The name Backen means 'hill' in swedish, and was picked for it's ease of use and pronunciation, for reminding of a family name (thus conveying warmth and tradition), and also for it's nature-related meaning.
After the client's approval of the name, we began the brand design.
The symbolThe obvious choice of the brand's symbol was the hill. We have tried to design it in a fresh, colorful and human way.
TypeThe type was actually designed first, using the same principles as the symbol. The type should also convey safety and trust to the consumers. Color paletteThe color palette is very joyful and it's inspired by nature.