A personal research into gender stereotypes focusing on how children become aware of these and how they receive stereotyped messages through visual communication.
The first outcome is an infographic book which explores male and female identity as seen through the eyes of children, while the second outcome is an illustrated book for young kids that strives to communicate genders equality.
The experimental format of SAM breaks the two separate worlds: male and female. The two characters, Samuel and Samantha communicate a positive message on gender equality through diversity. As a result of the infographic research, this illustrated book provides a response to children’s ideas of gender and offers them an image of genders without stereotypes.
