I was instrumental in the redesign of www.dailygamecock.com. I looked to other news sources that were not student newspapers to get inspiration and come up with a layout that would allow the students to customize graphics for each story as needed. It's much simpler and more streamlined than the previous version of the site, with an emphasis on how it looks on mobile, where we receive 60% of our online traffic. I worked with our web developers to create the look for the site. All mockups were created by me in Illustrator and Photoshop.

I also created the accompanying graphics as filler photos. The site should never have an empty photo slot. I then took these graphics and created an ad campaign, print and digital, for the email newsletter and our app.