I designed and developed the branding for Argan Vie, a range of cosmetic Argan Oil products for Essential Oils Direct, using Argan Oil. I also designed the EOD logo and branding, and wanted to keep them consistent, so I played around with lowercase serif letters to create the logo. The drop is inspired by the oil itself, and the colour makes use of the Moroccan origins of the oil. The EOD team were keen to evoke a classic, elegant but unique look for the brand.
