Named after the ancient Sanskrit word for consciousness, this San Francisco full service beauty salon offers uniquely tailored client services. Their business is committed to being sustainably sourced and environmentally and socially responsible. 

UX/UI app and mobile platform for CETANA with the primary focus of guiding users to a quick and easy appointment bookings with minimum taps. The layout is simple yet comprehensive and informative, with few layers of depth to navigate or get lost in. Just a few taps to review the services menu, select your stylist, date, time and you're done.

“Jorge helped our business develop a brand which thoughtfully takes into account and beautifully represents our craft and our vision, to deliver exceptional quality service while remaining true to eco-friendly practices and resources."