Project: Branding and packaging for Ginger Mint
Location: Odesa, Ukraine
Area: Graphic design
Completion Date: May 2016
Design: Taisiia Lavrova
Location: Odesa, Ukraine
Area: Graphic design
Completion Date: May 2016
Design: Taisiia Lavrova
Ginger Mint
Ginger Mint is a brand dedicated to providing delicious and nutritious treats to health-conscious consumers. At our company, we believe that sweets can be healthy without compromising on taste, and we are committed to using only the highest-quality, natural ingredients in all of our products. Our mission is to help our customers make better food choices without sacrificing the joy of indulging in their favourite treats. We believe that healthy living can be enjoyable, and we are excited to share our passion for healthy sweets with you.
ASSIGNMENT
Ginger Mint is a brand dedicated to providing delicious and nutritious treats to health-conscious consumers. At our company, we believe that sweets can be healthy without compromising on taste, and we are committed to using only the highest-quality, natural ingredients in all of our products. Our mission is to help our customers make better food choices without sacrificing the joy of indulging in their favourite treats. We believe that healthy living can be enjoyable, and we are excited to share our passion for healthy sweets with you.
ASSIGNMENT
The goal was to create a cohesive visual language that is consistent across all touchpoints, including packaging, and digital platforms. The branding should showcase the company's commitment to using natural, organic ingredients, while also reflecting the brand's modern, elegant, and minimalist values.
Solution
At the heart of the Ginger Mint branding project was a desire to create a visually appealing, minimalistic, and elegant brand identity that would resonate with health-conscious consumers and position the company as a high-quality option in the market.
The design solution for the branding project was a simple yet sophisticated logo that combines a modern hand script with a background brushstroke that evokes the sweetness of the products, while also reflecting a commitment to using natural, organic ingredients. The colour palette was carefully chosen to reflect our brand's values and to convey a sense of trust, health, and wellness.
The result is a brand identity that is elegant, modern, and visually compelling.
PROCESS
Throughout the process, I collaborated closely with the Ginger Mint team to ensure that their feedback and vision were integrated into the final design. The result was a brand identity that accurately represents the brand's values and mission, while also appealing to its target audience and standing out in a crowded market.
