Blu - An unusual design
The first thing that draws the consumer’s attention is the blue bottle. This in itself places the product on a distinctive, contemporary level, enhanced by the venerated, select graphic ingredients: the double engraving located on the sides, which from an apparently secondary position set the packaging’s tone, in a subtle but effective way, at short distances. The subtlety of elements combined on the pack and in the brand language have a highly measured, emphatic tone that manages to embrace the product, the style and that above all highlight, without eclipsing, the real star of the brand strategy: the Blu consumer.
