Ceremony of the traditional festival of Japan
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    We carried out visual design for a traditional festival in Shikoku, Japan. During this traditional Autumn festival, a crowd of over 100 people c… Read More
    We carried out visual design for a traditional festival in Shikoku, Japan. During this traditional Autumn festival, a crowd of over 100 people carry an gold ornamented "taikodai" weighing around 2 tons through the streets of the town. 2016 marked a special year for the ceremony as for the first time in 20 years the taiko drum, believed to house the spirit of the festival, was to be replaced. We were therefore commissioned to make a design in keeping with this auspicious occasion. We therefore set about analyzing the materials necessary to construct the drum, paying particular attention to the rivets which would be essential for the drum's structure. The riveting, with determines the sound of the drum, was carried out with great care, and under close supervision. Our graphic design used the same number of rivets as an actual taiko drum, 150, in order to create a piece with an identity befitting of the ceremony. For the calligraphy, we borrowed the energy and passion of young calligraphy artist, Mami, whose work has been celebrated both in Japan and abroad. This new collaboration proved fruitful, and Mami's bold yet delicate characters can be seen in several features. Imabari towels are a luxury gift item produced in the region which have become a byword for high-grade towels. Made using premium supima cotton, the highest grade of high-grade American cottons, the towels are bleached using a natural method involving yeast, which earns them an ecological mark. Using traditional Japanese "kiribako" paulownia boxes, we created a novel, minimalist packaging design that synthesizes tradition and innovation. We maintained a balance between craftsmanship, traditional culture and modernity, aiming to innovate on traditional Japanese culture using modern design. Read Less
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We carried out visual design for a traditional festival in Shikoku, Japan. 

During this traditional Autumn festival, a crowd of over 100 people carry an gold ornamented "taikodai" weighing around 2 tons through the streets of the town. 2016 marked a special year for the ceremony as for the first time in 20 years the taiko drum, believed to house the spirit of the festival, was to be replaced. We were therefore commissioned to make a design in keeping with this auspicious occasion.

We therefore set about analyzing the materials necessary to construct the drum, paying particular attention to the rivets which would be essential for the drum's structure. The riveting, with determines the sound of the drum, was carried out with great care, and under close supervision. Our graphic design used the same number of rivets as an actual taiko drum, 150, in order to create a piece with an identity befitting of the ceremony.

For the calligraphy, we borrowed the energy and passion of young calligraphy artist, Mami, whose work has been celebrated both in Japan and abroad. This new collaboration proved fruitful, and Mami's bold yet delicate characters can be seen in several features.

Imabari towels are a luxury gift item produced in the region which have become a byword for high-grade towels. Made using premium supima cotton, the highest grade of high-grade American cottons, the towels are bleached using a natural method involving yeast, which earns them an ecological mark. Using traditional Japanese "kiribako" paulownia boxes, we created a novel, minimalist packaging design that synthesizes tradition and innovation.

We maintained a balance between craftsmanship, traditional culture and modernity, aiming to innovate on traditional Japanese culture using modern design.

日本、四国で行われる伝統的な祭りの為のヴィジュアルデザインを行った。
この伝統的な秋祭りは重さ約2トンの黄金に装飾された太鼓台を、100人余りの人々が担ぎながら街中を練り歩く。2016年は約20年に一度の特別な式典である、祭りの魂ともいえる鳴物(太鼓)新調が控えており、特別な節目を迎えるに当たってこの式典に相応しいデザインが求められた。

そこで太鼓を形作る素材を分解し、その中でも重要な素材である「鋲」に着目した。太鼓の音を決める鋲打ちは責任者立会いの元、細心の注意を払いながら職人の手作業によって行われる。実際の太鼓と同じ数である150本の鋲をグラフィックデザインへ落とし込み、式典に相応しいアイデンティティへと高め上げた。

書道家には新進気鋭の若手アーティストとして国内外で活躍する、書道家 万美を迎えた。力強くも繊細な書が様々なアイテムにおいて展開され、新たなコラボレーションが花を添えた。

ギフトは高級、上質タオルの代名詞として知られる県内産の今治タオル。品質の良さで知られるアメリカ綿の中でも最高級のスーピマコットンを使用し、酵母による漂白方法を採用したエコマーク認定のタオルを用意した。日本の伝統的な桐箱を使い、伝統と革新の融合をイメージした斬新でミニマルなパッケージをデザインした。

職人の技と伝統文化、そして現代性とのバランス。私たちは現代的なデザインによって日本における伝統文化の革新と発展を目指した。


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