LEGAMBIENTE - Disasters
Integrated campaign, web, tv and print, aiming to help people making a point about their real engagement towards environmental issues. The project has a focus on a dedicated website, www.chissenefregadellambiente.com , an interactive experiment allowing user to destroy the world through the use of levers and buttons that can cause environmental disasters. Every disaster is then published secretly on facebook profile, declaring how users are playing with other people future. At the end of the crossroad experience, users got the possibility of redemption sending mails to the cities mayors and employers to make them take an action.point about their real engagement towards environmental issues.
