Tesa “Adhesive Power”
The notes that survive letter sorting machines.
To demonstrate the adhesive power of tesa® Notes to office supply distributors, we chose a simple but highly effective way: instead of writing the mailing address directly on the envelope, as one would normally do, we wrote it on a standard tesa® Note – and simply stuck it on the address field.
The tesa® Notes easily passed out hardness test: The letters survived sorting machines as well as the delivery man and safely reached their destination. That was confirmed by random test calls of our client as well as our own self test, during which we sent 20 letters to our own address. 18 reached us – that makes an impressive success rate of 90%.
Client: Tesa AG Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Art Director: Andreas Jeutter Copywriter: Volker Stolz Account Manager: Harald Isenmann
ADC New York: Bronze Clio Awards: Silver
New York Festivals: 2x Finalist
New York Festivals: 2x Finalist
