TASK
Packaging for a new SPELTA bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthier alternative. The product is unique to the market. Strong shelf impact is mandatory.
SITUATION
SITUATION
In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience.
SOLUTION
SOLUTION
Unexpected design with lots of text. A trendy graphic approach, not yet used in Lithuanian bread packaging.
For paper-like effect, matted varnish finish was used.
For paper-like effect, matted varnish finish was used.
Client: vilniaus duona
Packaging design: Gintarė Marcinkevičienė
Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė
Product Shoot: Benas Navanglauskas, Andrius Penkauskas
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