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    Packaging for a new SPELTA bread made with spelt wheat. Product is based on existing product family, and is unique to the market. Strong shelf im… Read More
    Packaging for a new SPELTA bread made with spelt wheat. Product is based on existing product family, and is unique to the market. Strong shelf impact is mandatory. Read Less
    Published:


TASK
Packaging for a new SPELTA bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthier alternative. The product is unique to the market. Strong shelf impact is mandatory.


SITUATION
In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience.


SOLUTION
Unexpected design with lots of text. A trendy graphic approach, not yet used in Lithuanian bread packaging.
For paper-like effect, matted varnish finish was used.

 



Client: vilniaus duona

Agency: étiquette
Art direction: Valerija Žilėnienė
Packaging design: Gintarė Marcinkevičienė

Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė
Product Shoot: Benas Navanglauskas, Andrius Penkauskas
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© étiquette, 2018, Vilnius