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    Packaging for a new SPELTA bread made with spelt wheat. Product is based on existing product family, and is unique to the market. Strong shelf im… Read More
    Packaging for a new SPELTA bread made with spelt wheat. Product is based on existing product family, and is unique to the market. Strong shelf impact is mandatory. Read Less
    Published:


TASK:
Packaging for a new SPELTA bread, based on existing Toste product family.
Spelt is an ancient kind of wheat, which is now gaining popularity as a 
healthier alternative.
The product is unique to the market. Strong shelf impact is mandatory.



SITUATION:
In Lithuania, new bread products are often presented in a very traditional
way, with no clear target audience.


SOLUTION:
Unexpected design with lots of text.
A trendy graphic approach, not yet used in Lithuanian bread packaging.
For paper-like effect, matted varnish finish was used.

 


Client
Vilniaus duona

Packaging Design
Photography Styling
Gintarė Ribikauskaitė, Valerija Žilėnienė

Product Shoot
Benas Navanglauskas, Andrius Penkauskas

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