Mother's Choice - It takes a village.
Mother's Choice is a charity in Hong Kong who provide help and support to girls and young women experiencing crisis pregnancies. The charity also fosters and facilitates adoptions for babies without families and those with special needs. Mother's Choice approached us to make a video for their gala fundraiser, which they later rolled out across social media to raise awareness about the organisation.
CREDITS:
Agency: Ogilvy & Mather, Hong Kong
Client: Mother's Choice
Year: 2015
CCO: Reed Collins
Head of Art: Sarah-Leith Issard
Creative Director: Mike Pearson
Copywriters: Mike Pearson & Amy Thompson
