Proactiv® Summertime Fun
I was asked to create something fresh and totally off the wall for Proactiv®. Interesting typography, a new look at product shot positioning, and really trying to substantiate the product make this a winning creative.
Property of Guthy-Renker®
Proactiv® Crystal Clear
Copy was restricted for this project, so I saved the campaign by turning the focus on the photography and video testimonial.
Property of Guthy-Renker®
Proactiv® Refining Mask Special
This page combines carefully crafted copy and design to make it one of the leading Proactiv® product highlight pages.
Property of Guthy-Renker®
WEN® White Stone Cart Page
After examining the existing WEN® cart page, I was able to redesign the interface - making it much more of a compelling sale. See details here.
Property of Guthy-Renker®
Proactiv® Summertime Page
This was my first landing page for Guthy-Renker®. I really wanted to do something that broke out of the mold, and with this I created a long time control landing page. See details here.
Property of Guthy-Renker®
PerriconeMD Control LP
Walking a fine line between direct marketing and maintaining brand respectability, this page became the leading control.
Property of PerriconeMD and Mercatis Media™
Radical Skincare™
I was able to help this brand convert by including new charts & graphs, along with an interesting study on form construction.
Property of Radical Skincare™ and Mercatis Media™
LiVea™ Weight Loss
This is a good example of my ability to take raw data (Word doc's & statistics) and convert them into a visually stimulating landing page.
Property of LiVea™ and Mercatis Media™
ReJuv™ by Caci
Its important to look for new and interesting perspectives with your products. Here I was able to do so by fleshing out a captivating graph and taking a new look at how to represent the product shots and other imagery.
Property of Mercatis™ Media and ReJuv by Caci
Striation™ Control LP
With motivating CTAs and clear messaging, this page became the companies best selling site within a week.
Property of Pinnacle™ Direct Marketing
Dr. Dunn's Pet Odor Eliminator
I love animals, so this project was a fun change of pace for me. I developed everything from the logo and packaging to this landing page.
Property of Pinnacle™ Direct Marketing
AcneMD™ Crisp Blue
Making use of minimal resources (just having an infomercial to work off of) I was able to construct a fully developed campaign.
Property of Pinnacle™ Direct Marketing
BodySolution™ Control LP
Brainstorming with my Creative Director, I refined his ideas into a highly converting landing page.
Property of Pinnacle™ Direct Marketing
