To create an informational / sales piece to give to potential customers at RV shows, events and at the dealership.
Current RV owners, people planning or thinking about RV ownership & window shoppers.
It needed to show an assortment of RVs in stock, the dealership’s award winning service center, their in-house accessories store and more, in away that made the customer dream of living the RV vacation / lifestyle.
I decided on an 8.5x11 inch, full color folded brochure. For the cover I used close up shots of some of the more popular RV models layered over a deep woods / mountain photo background. The back of the brochure was a closing statement by the manager, a map / direction to the dealership and an arial photo showing the expansive assortment of RVs available. The inside spread had a background of historical and wilderness destinations overlayed with their service center and images of happy RVing families.
The brochure has been a big success. The client has hired me back each year for the past 5 years to design / update their brochure.