A totally new visual communication approach for a famous Greek restaurant in Leipzig, Germany.
We built the fresh new applications onto the two intact cornerstones of the enterprise: the name of the mythical Greek hero and the real trireme that sails on the White Elster river. We respected the powerful bonds of the business with the water element (Greece-Crete-Sea / Theseus - Neptune - Seamanship), where from the archetypal new logo emerged. The colors used, copper and gold, bouncing off the mythical ancient Greece, although harmonized with the modern aesthetic forms.
We built the fresh new applications onto the two intact cornerstones of the enterprise: the name of the mythical Greek hero and the real trireme that sails on the White Elster river. We respected the powerful bonds of the business with the water element (Greece-Crete-Sea / Theseus - Neptune - Seamanship), where from the archetypal new logo emerged. The colors used, copper and gold, bouncing off the mythical ancient Greece, although harmonized with the modern aesthetic forms.
