Idea Link is new Kuwaiti Startup founded by engineers from Kuwait University.
Moodboard
Process of researching and collecting design references is highly important in a collaborative creative process. We found images what we believe are describing Idea link brand.
Typography
With a simple yet attractive set of character designs, Mosk Font offers a clean and linear typeface in a variety of weights.
Brand colours
Blue was always mentioned as colour of technology, trust and strength. We can see that almost all brands in IT sector uses Blue as they first choice. On website, blue color will be mostly used for headings, and all interactive elements, souch as links, slider arrows, dropdowns and so on.
Brand patterns
Idea was to create light non disturbing texture what can be used for backgrounds and whitespaces. Versatile shapes simbolized diversity of products wich Idea Link can offer.
The idea behind
Best way to represent ‘idea’ is light bulb as a generally accepted symbol for the idea.
Premise was to use Golden ratio rule for light bulb styled shape. We design many variations of it, and at the end desigion to use the least complex form.
